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Privacy Policy

1. Who Are We?

All data submitted to this website is collected, process and stored by Creative Insight Limited. We are developer of the SmartPark system and are the “data controller” for the SmartPark system, meaning we determine what data is collected by the system and what it is used for.

Our registered company number is 04358062 and our registered office address is as follows:

Capital House, 39 Anchorage Road, Sutton Coldfield, West Midlands, England, B74 2PJ

Please note that the below does not cover data processed and collected by companies using the SmartPark system as their booking platform – for more information on their data privacy procedures, please see the relevant data protection policy.

2. Data Protection Principles and Regulations

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available throughout the website and at every point where personally identifiable information may be requested.

All of our data collection, processing and storage systems are designed to comply with the following data protection and privacy regulations:

As part of the above regulations, we process your personal data in according to the following six data protection principles. Data must be:

As “data controller” we are accountable for any non-compliance with the above principles and regulations.

3. What Information Do We Collect, How Do We Collect It and Why?

System Use Tracking

To help improve the quality of our online services, we track how people interact with SmartPark so we can identify what is working well and what isn’t for our users.

Although these services record data such as your geographical location, device, internet browser and operation system, this data cannot be used to identify you. These services do also track your device’s IP address – the unique number that identifies your device online – however, none of the services we use provide us access to this data; meaning that you stay completely anonymous.

These services make use of cookies to track your use of SmartPark. If you wish to opt out of system use visitation you can do so by disabling cookies in your browser options menu.

For further information on how to manage your cookies using a specific browser or device, please click the appropriate link below:

We use the following site visitation tracking services:

Invoices and Bookings

If you choose to make a booking with us then the personal details associated with your order, such as your name and address as well as the details and value of your booking will be stored on our servers. We will not, however, store any of your payment details – such as your credit or debit card number – as this information is processed by Sage Pay Europe Limited, our third party payment processor.

This data will remain with us for the period required by HM Revenue and Customs (HMRC) in lines with their Records Management and Retention and Disposal Policy. This period currently stands at six years after the end of the current year (six years + one year). During the period we are unable, by law, to remove this data from our servers; we can however limit its processing until the end of the retention period.

After the end of the retention period, should you wish to have the data associated with your purchase removed from our database, please contact L. Williams and provide any information that could be used to identify your invoice(s) or booking(s).

If you are under the age of 16 you MUST obtain parental permission prior to making a booking on our website.

To help us complete our contract with you, we will use the data collected during your booking to contact you with email confirmation of your booking as well as pass on any necessary invoices.

We will not use this information to contact you for marketing purposes.

User Accounts

If you choose to make a user account on the SmartPark system then the details of your account will be stored on our servers. Should you wish to have the data associated with your account removed from our database, please contact L. Williams and provide any information that could be used to identify your account.

If the data within your user account, however, is retained in order to generate purchasing invoices, we may be unable to remove the account until the HM Revenue and Customs (HMRC) records retention period (currently six years after the end of the current year) has passed. We can, however, limit any additional processing between the time of your request and the expiry of the retention period.

If you are under the age of 16 you MUST obtain parental permission prior to creating a user account on our website.

We will not use this information to contact you for marketing purposes.

4. How Do We Protect and Store Your Data?

We are fully committed to ensuring your information and privacy are protected in accordance with your rights under Data Protect Act and General Data Protection Regulation.

We are committed to protecting the data we hold about you and ensuring it is secure, private and confidential. We have put in place robust technical, physical and managerial controls to protect the confidentiality, integrity and availability of information we hold about you.

We use computer safeguards such as firewalls and data encryption and, where possible, physical barriers to keep your personal data safe.

We do not ordinarily encrypt emails sent out in the course of our work. We do, however, always consider what information is being sent by email and, as part of our approach to data protection, consider any additional protection that may be required to keep your data safe.

We will not transfer any of your information outside the European Economic Area without ensuring the information is given an adequate level of protection under the DPA and GDPR.

We cannot guarantee the privacy of personal information you transmit over the web or that may be collectable in transit by others, including third-parties who provide services to us, we do, however, consider data protection requirements when choosing our third-party suppliers.

We host our own servers, and as well as our SSL certificate that encrypts data sent to and from the SmartPark system, we also use further security measures to protect our data:

5. Third-Party Data Processors

To provide the best possible service, we use a number of third-party companies to process personal data on our behalf. These companies have been carefully selected to ensure that they meet both our own stringent data protect values as well as the regulations laid out in section 2. We will not provide data to companies who do not meet the GDPR standards, nor will we ever sell or lease your data to a third party.

Our third-party data processors are as follows:

6. What Are Your Rights?

You have the following rights in relation to your personal data:

7. Complaints about Use of Personal Data

If you want to make a complaint regarding our collection, processing and storage of your personal content, you can contact L. Williams using the contact details in section 10.

If you are not satisfied with our response to your complaints, or believe that we are processing your data in an unlawful way, you are within your rights to escalate the issue to the UK’s data protection authority – the Information Commissioner’s Office (ICO).

8. Data Breaches

If an unlawful data breach of this website’s database or the database(s), or any of our third-party processors, does occur and it is apparent that identifiable personal data stored has been stolen, we will inform all relevant persons and authorities within 72 hours of the breach.

9. Changes to This Privacy Notice

This privacy policy may change without notice to ensure it complies with changes to legalisation or industry developments. We will not directly contact you regarding these updates. Instead, we recommend that you check this page regularly to keep up to date on our data protection and privacy information.

10. How to Contact Us

Please direct all queries and requests related to our privacy policy and our use of your data to:

L Williams


Capital House, 39 Anchorage Road, Sutton Coldfield, West Midlands, England, B74 2PJ

But don’t just take our word for it!

Why not request a free virtual demo? 15 minutes is all we need to demonstrate that SmartPark is a no-brainer for you and your staff – whatever the size of your park and whatever the accommodation types you offer.

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